Extreme close-up of an eye looking up and ahead
VezirBrand direction 01
Brand book
Many moves
ahead
Vezir®
01Positioning

The right hand for serious teams.

For executives who run serious teams, Vezir is the chief of staff that keeps the company’s memory, watches what matters and tells you first.

What it is
The company’s chief of staff.A character, not a persona: you know it by how it moves.
Who it’s for
Executives who own a P&L, and their teams.From managers up. Their own AI setups fizzled out by week two.
What it says
Nothing slips through.Proved in three moves: memory, foresight, precision.
How it looks
Simple surface, depth on demand.Bold Swiss type on a board you can see. Line drawings that explain. One green.
What it shows
Eyes, hands, boards and quiet rooms.Never robots, glowing brains or blue light.
02The angle

Many moves ahead.

On a Turkish chessboard the vezir is the queen, the one piece that reaches in every direction. At the Ottoman court the vezir ran the daily business so the sultan could decide.

We show Vezir the way a grandmaster sees the board: every line of reach, and the move before it’s played.

03What it says

Nothing slips through.

MemoryPattern recognition

It remembers every game.

Each room keeps its own memory, so nothing leaves when people do.

ForesightMany moves ahead

It sees the move first.

Radar watches what matters. The morning brief tells you before you ask.

PrecisionExact execution

It moves only where it’s allowed.

Every room has its own permissions. Decision models approve each action.

04Type
Vezir®
Display
Helvetica Now Display BoldHeadlines and the wordmark, set tight at −2%.
Text
Helvetica Now TextEverything that explains, at one size.
Label
Uppercase, small, plainNames, rooms and times. Never a second display size.
05Colour and the square

One green on stone.

Vezir Green#056122
Pitch#241F1B
Sage#EAF0E2
Stone#918F82
Fog#CFCEC9

The crown stands on its square, the way a piece stands on the board.

06Imagery

Close, human, still.

Close-up of an eye looking ahead
EyesLooking ahead
Fingertips placing a wooden crown on a green square
HandsThe move, just before
One person standing on a checkered hall floor, seen from above
RoomsA person on a square
Photogram of a hand holding a chess queen
PhotogramsThe right hand

NeverRobots, glowing brains, blue light, people pointing at laptops.

07Posters

Drawings that explain.

ForesightOne watch over every room
The mark, explainedThree balls, one base, one room
The boardNotebooks and covers
08Posters

Pictures with a point.

The right handPhotogram, launch poster
The brief, as a posterReal items, set big
PrecisionProduct and technology
09On screen

Every matter gets a square.

Each item in Needs you carries a small board: the crown on its square and everything it reaches. The pattern is the item’s signature.

10In the world

Quiet, then unmistakable.

Charcoal tee and sweatshirt with the Vezir square printed on the back and chest
Team tee and sweatshirt, screen print on washed charcoal
The Vezir square on brushed steel lift doors, split by the seam
Lift doors, the seam splits the square
Business card on stone