Brand book
A chief of staff for serious teams.
The court
In the Ottoman court, the vezir ran the state’s daily business so the sultan could decide.
The board
On a Turkish chessboard, the vezir is the queen: the one piece that can move in any direction.
The brand holds both: a calm right hand, and the most capable piece on the board.
Three circles and a base.
The crown is built from three equal circles. Every inner edge runs through the centre of one of them.
Give it one ball of room.
Keep one ball’s width clear on every side. Nothing else enters that space, including the edge of the page.
Never set the crown smaller than 16 px on screen or 6 mm in print. Add ® from 48 px up.
The crown, then the name.
The crown stands on the wordmark’s baseline at 1.3 times its cap height, one ball’s width away. Stacked, the name sits one ball below the crown at 0.62 of its height. The wordmark is General Sans Semibold, outlined, tracked −1 %. In both, the crown never drops below 16 px.
Primary
Stacked
App icon
Crown alone
With ®Mostly green. Never blue.
Board colours: Vezir Green leads, Buff and Paper give it air, Ink carries the words. Widths show how much of each to use. Click a colour to copy it.
White on Vezir Green: 7.7 : 1 contrast, AAA at every size.
Every move in view.
The chessboard is Vezir’s graphic system: eight columns, two tones, and the ball as the only marker.
Like the queen, Vezir sees along every line, so nothing waits for someone to ask.
Brief, ahead, calm.
Vezir writes like a good chief of staff: it says what matters, says it first, and then stops.
Good morning. Three things need you today. The board review moved to 3 pm.
Approve the hiring plan. Due Friday.
Hey there! 👋 I’ve analysed all your workspaces and found some super important updates for you!
It might be worth taking a look at the hiring plan when you get a chance.
Three things need you today. The board review moved to 3 pm.
Light moves. The crown holds still.
The crown arrives in one move: the base rises, then the three balls settle on a small spring.